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"There is no progress in art, any more than there is progress in making love. There are simply different ways of doing it." Man Ray

you down with ucc?

March 8th 2007 12:13
as the world is engulfing the craze that is ucc, or user created content, it appears that corporations are also standing up and taking notice of what this new breed of media producers have to say.

sony's launch of the ucc marketed camera
which one is the author?
south korea is being used as a test dummie for sony to market their six new high definition camcorders to the would be creators of user created content. similarly, microsoft has also implemented a marketing statergy aimed at the youth of singapore, taiwan, hong kong and south korea, creatively titled 'what's wrong with u?'


youtube is one of the most popular hosts of this type of content, and it can contain all sorts. from people producing songs purely from cd cases:

Really Long Link

through to how to do hyori dance steps:

Really Long Link

it appears that anyone can be a star now, with the aid of relatively inexpensive equipment, and the internet. but i can't help but think that there is more to this meets the eye. if companies such microsoft and sony are developing equipment on a consumer level to stimulate the growth of this industry, wouldn't they be watching with great detail to see what content is then produced? after all, most times the best content that is created is made in the fringes...
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